Probably old news, but...

Quote:

For every Spidey, there are 10 movies like Catwoman, which found bad early Internet buzz impossible to overcome. While commentary — both positive and negative — is already circulating about Paramount's Transformers (out July 4) and Indiana Jones 4 (which hasn't even started shooting yet), the studio's worldwide marketing president, Gerry Rich, says ''the good news is you have a movie that's worthy of a lot of conversations. And the people who are talking are going to be in line opening day.''

The article was mostly about viral marketing and how studios overcome 'net buzz to go on to launching a blockbuster like Spidey 3. The only thing I'd disagree with is how much bad buzz Spidey 3 had beforehand -- seemed to me most folks liked what they saw and the bashing really didn't start until after they'd seen the movie. Could just have been in my neck of the woods, however.

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